Stay optimistic, positive, and hard-working.Set benefits different from competitors - Differentiate yourself.Establish your company- pay debts- pay dividends-stay socially responsible.Keep labor costs according to industry average.Don’t find yourself “stuck in the middle” - Take a risk and change strategy if it is required or combine.Reject Globus Projected Performance feature.Our greatest asset is PAT members who are extremely knowledgeable,.Commitment to innovations and consumers.

Strong and improved quality of our product.We finally got good and the game is over!?.YEAR 11: CONTINUED DIFFERENTIATION STRATEGY Regain investors’ trust through stronger performance.Warranty period 3 yrs for MFC, 2yrs for ELC Lowered production costs in all 4 regions Region, while keeping the same quality and Narrowed Segment by differentiating cost by ➔ Economical, functional business structure All other marketing variables - Significantly MORE competitively aggressive.What did we anticipate from our competitors? Weaken or intensify for the upcoming year. We attempted to incorporate our expectations based on whether or not competitive efforts will on average.Performance features, restyled its camera ➔ Achieve lower overall costs than competition Why did we employ a cost-leadership strategy?.➔ Bring the best user experience to our customers through improved products and ➔ Distinguish our cameras from the products of our competitors ➔ Become the global leader in market for digital cameras

➔ Improve the life of our American workers who are extremely knowledgeable and highly skilled Governance and implementing activities that contribute to environment and social sustainability ➔ Fulfill expectations of our customers, investors, and society, emphasizing remarkable corporate Housing, and upgrade internal camera software ➔ Introduce new and improved models, add performance features, restyle camera bodies and ➔ Meet diversified and sophisticated customer needs Adriana Cuskova, Damien Vargas, Esmir Deljanin,

Globus simulation mission and vision